B&B Hotels partners with “Le Cancer du Sein, Parlons-en!” (“Breast Cancer, Let’s Talk About It!”)

Our hotels are proud to support breast cancer research.

A corporate commitment

As a network of committed entrepreneurs, we have always supported the causes we’re passionate about.

At our convention in November 2016, the idea of organising a fundraising collection to support the fight against breast cancer was suggested by two hotel managers (one of whom had personal experience of the disease).

This idea led to a project to support the charity “Le Cancer du Sein, Parlons-en!”, involving our partners, our hotel managers, our employees and our customers.

Our campaign for the 2017 edition

During the campaign, we gave out kits to raise awareness in our hotels and we organised a fundraising collection for the charity.

In partnership with our supplier Lucien Georgelin, we created a “pink” jam for Breast Cancer Awareness Month in October 2017, available for purchase throughout the month at all our hotels.

This first edition in 2017 was a real success: with the help of our customers and our internal teams, we raised €27,515 which we handed over to “Le Cancer du Sein, Parlons-en!” in the form of a cheque.